Catwalk: Kids' Apparel
Enjoy kids' apparel ranges from:
- Sony Interactive (Playstation) - Showcasing a collection of everyday PlayStation must haves this show is a must see for anyone looking to enhance their assortments in store. From night to day styles in varying materials there is a look to suit, that both parents will love.
- 9Story Media x Karma's World - Karma’s World follows 10-year-old Karma Grant, an aspiring musical artist and rapper with big talent and an even bigger heart. From creator Chris ‘Ludacris’ Bridges and inspired by his eldest daughter, every episode is infused with hip-hop music, streetwear fashion, and original choreography. Karma’s World offers streetwear-inspired daywear from Poetic Brands, nightwear and accessories from Cooneen and footwear from Brand International. The BLE catwalk will be showcasing the range designed and manufactured exclusively for George at Asda which launched on August 22nd with a UK-wide interactive Karma’s World Beat Bus marketing tour at nine Asda stores.
- IMC Toys x CRY BABIES MAGIC TEARS - Cry Babies Magic Tears explores an imaginative world where tears are magical and carry special powers. Working closely with apparel partner Poetic Brands on daywear and nightwear, we have a beautiful range of clothing in soft pastel colors and cute slogans featuring the key characters from the show. We will also be showcasing a great new range of backpacks and bags from accessories partner R.J Bags.
- Universal Brand Management - Universal Brand Development (UBD) will be taking to the runway at Brand Licensing Europe 2022 with multiple apparel collaborations set to wow visitors at the event’s official catwalk shows. Jurassic Park, E.T., Trolls and many of UBD’s best-loved properties will be taking centre stage during the ‘Kids’ runway show (2pm on Tuesday 20 September) and the ‘Entertainment Collabs’ showcase (2pm on Wednesday 21 September). In addition, as part of BLE’s brand-new Fresh off the Runway activation, mannequins modelling on-trend items from UBD’s latest licensed capsule collections will appear in a special display at ExCel’s N3 entrance.
*these catwalk timings are subject to change.