Catwalk: Entertainment Collaborations
Enjoy entertainment collaboration ranges from:
- Activision Blizzard (Call of Duty, Crash Bandicoot, Overwatch, World of Warcraft) - Activision Blizzard showcases trend-forward fashion apparel from top licensees and collaborators, Shein, The Hut Group, Bioworld, Difuzed, Fashion UK, Level Up Wear, Erve, as well as select pieces from our Direct-to-Fan Ecommerce hubs Blizzard Gear Store and Call of Duty Shop.
- Boat Rocker x The Next Step - Boat Rocker Studios’ smash hit TV series The Next Step follows the trials, tribulations and triumphs of A-Troupe, a group of dancers at The Next Step dance studio. Pineapple Studios is the world’s most famous dance studio and the UK’s leading dance brand, created by Debbie Moore to bring dance to everyone. The synergies between the two brands couldn’t be more perfect! The partnership began in April 2019, when Pineapple launched The Next Step branded workshops featuring music and choreography from the hugely popular show. Due to the instant success of the collaboration, in June 2019 Boat Rocker and Pineapple extended their partnership into co-branded merchandise.
- Wilbrain CPLG (Teletubbies x Ellesse x GoGuy) - Say ‘Eh-Oh’ to the most joyful collaboration of the year between the Teletubbies x Ellesse x GoGuy. This gender-fluid collection encompasses five colourful trend stories, reflective of each Teletubby character, and an iconic hero sticker print. A celebration of the LGBTQ+ community and embracing diversity, this collection launched as part of the Teletubbies sponsorship of Pride in London earlier this year. The catwalk show is guaranteed to spread positivity and leave you smiling like a piece of Tubby Toast!
- Universal Brand Development - Universal Brand Development (UBD) will be taking to the runway at Brand Licensing Europe 2022 with multiple apparel collaborations set to wow visitors at the event’s official catwalk shows. Jurassic Park, E.T., Trolls and many of UBD’s best-loved properties will be taking centre stage during the ‘Kids’ runway show (2pm on Tuesday 20 September) and the ‘Entertainment Collabs’ showcase (2pm on Wednesday 21 September). In addition, as part of BLE’s brand-new Fresh off the Runway activation, mannequins modelling on-trend items from UBD’s latest licensed capsule collections will appear in a special display at ExCel’s N3 entrance.